Insurance Broker Valuation Multiples and M&A in 2026
UK insurance broking remains one of the most consistently consolidated sectors in the mid-market: 463 UK insurance distribution transactions have been recorded since 2022, and UK broker deal value reached £3.0bn in the first nine months of 2026, against £2.1bn for the whole of 2025. Capital is plentiful, but it is increasingly selective. For a broker with £1m–£10m of EBITDA, Deal Ascent’s indicative valuation range runs from 7x to 13x EV/EBITDA, and the position within that range is set by what a buyer is actually acquiring — a renewal list, a defensible specialist franchise, or underwriting control and the data that comes with it.

Key takeaways
- UK insurance broker deal value reached £3.0bn in the first nine months of 2026, against £2.1bn for full-year 2025.
- Specialty and niche brokers accounted for 28% of UK broker deal volume but 85% of deal value.
- Deal Ascent’s indicative range for UK brokers with £1m–£10m EBITDA is 7x–13x EV/EBITDA, from generalist local brokers at 7–8x to multi-capacity MGAs and Lloyd’s coverholders at 12–13x and above.
- Listed insurance brokers trade at an average of 12.0x EV/2026E EBITDA; large disclosed broker acquisitions averaged 16.3x LTM EBITDA, with smaller businesses typically priced at a 20–50% discount to that level.
- A broker sale typically runs around six months, including an FCA change in control assessment of up to 60 working days from a complete notice.
The UK broker market in 2026: well-capitalised and selective
Demand for UK insurance brokers has held up through a period in which most other mid-market sectors slowed. Deal value in the first nine months of 2026 already exceeds the full-year 2025 total by roughly 40%, and the buyer base — UK consolidators, US and international brokers, insurers and private equity — remains deep. What has changed is where the money goes.
Specialty and niche brokers accounted for around one deal in four by volume, but around 85% of total deal value. Commercial brokers that achieve upper-quartile valuations tend to hold a defensible position: proprietary trade schemes, binding authorities, delegated underwriting authority, or long-standing affinity distribution. Regional commercial brokers without those features remain in demand, particularly general commercial books with renewal retention above 90%, but they are increasingly bought as bolt-ons, with tighter integration terms and retention-linked clawbacks.
Specialty and niche share of UK broker M&A
Commercial brokers with upper-quartile valuations hold defensible niches: proprietary trade schemes, binding authorities, delegated underwriting authority or long-standing affinity distribution.
Key metrics
UK broker deal value, full-year 2025 against the first nine months of 2026
General commercial books with 90%+ renewals remain in demand as bolt-ons, with tighter integration terms and clawbacks
Average EV/2026E EBITDA for listed brokers; large transactions have cleared at 14–16x
Sources: Insurance Age, Insurance Times, MarshBerry; S&P Capital IQ as at 2 November 2026; Deal Ascent analysis of 463 UK insurance distribution transactions.
What a UK insurance broker is worth: 7x to 13x EBITDA
For brokers with £1m–£10m of EBITDA, Deal Ascent’s indicative range spans 7x to 13x EV/EBITDA. The range is wide because “insurance broker” covers businesses that sell very different things to an acquirer. A generalist local broker placing business on the open market offers a renewal list; a delegated underwriting business offers pricing control and loss data; a multi-capacity MGA or Lloyd’s coverholder offers a licence, capacity relationships and scarcity. Each step up the ladder reflects an asset that is harder for a buyer to replicate.
| Broker profile | Characteristics | EV/EBITDA | What the buyer acquires |
|---|---|---|---|
| Generalist local broker | Generalist local retail; open-market placement only; owner-dependent, no second line of management | 7–8x | A renewal list |
| Regional commercial broker | Commercial-weighted; regional reach; management beyond the owner; 90%+ retention | 8–9x | A stable book with a team |
| Niche specialist broker | Recognised depth in two to four trade niches; technical barrier; enhanced carrier facilities | 9–10x | A defensible franchise |
| Scheme or affinity owner | Exclusive or semi-exclusive scheme product; membership or trade-body distribution channel | 10–11x | A product and a channel |
| Delegated underwriting | Binding authority; commission plus profit share; owns the pricing and the loss data | 11–12x | Underwriting control and data |
| Multi-capacity MGA or Lloyd’s coverholder | Several capacity providers or Lloyd’s coverholder status | 12–13x+ | A licence, capacity relationships and scarcity |
Source: Deal Ascent view of indicative EV/EBITDA for UK insurance brokers with £1m–£10m EBITDA, November 2026. Indicative only; individual outcomes depend on financial profile, retention, growth and process.
Want to know where your brokerage sits on this ladder? Speak to Deal Ascent for a confidential benchmark.
What moves a broker within the range
Business model sets the band. Six factors then determine where within it, or beyond it, a particular broker is priced.
Specialist depth
Buyers focus on specialist capability and defensible niches. Technical expertise in a trade or risk class that a generalist cannot easily serve is the clearest route into the upper part of the range.
Retention and producer concentration
High renewal retention earns a premium. Income concentrated in a small number of account executives is discounted, particularly where those producers are not bound by non-compete and non-solicitation covenants.
Growth
Valuation discipline is now embedded across the buyer base. Organic growth is scrutinised separately from acquired growth and rate increases, and execution risk in any forecast is priced in.
Pro-forma EBITDA normalisation
Owner-managed brokers routinely carry personal costs and one-off spend through the accounts. Removing these, and resetting director remuneration to a market rate, establishes the adjusted EBITDA to which the multiple is applied.
CASS 5 compliance
Client money handling is examined closely. Unsegregated accounts or reconciliation gaps delay exchange and commonly lead to price retentions.
Revenue mix and quality
Profit commission above roughly 15% of income is discounted as volatile; recurring fee income earns a premium.
Listed insurance broker trading multiples
Publicly listed insurance brokers trade at an average of 12.0x EV/2026E EBITDA (median 12.4x), on average EBITDA margins of 30% and expected sales growth of 9% a year between 2026 and 2028. Acquisitive consolidators sit at the top of the group: Arthur J. Gallagher trades at 14.1x and Goosehead, a franchise platform growing at 18% a year, at 13.5x. Ryan Specialty, a wholesale broker, is the outlier at 8.0x. The listed group is overwhelmingly US and large-cap, so it serves as a reference point for the sector rather than a direct benchmark for a UK broker with £1m–£10m of EBITDA.
| Company | Country | Mkt cap £m | EV/EBITDA 2026E | EV/EBITDA 2027E | EBITDA mgn 2026E | Sales CAGR 2026–28E |
|---|---|---|---|---|---|---|
| Large-cap diversified brokers | ||||||
| Aon plc | UK | 48,119 | 13.0x | 10.2x | 34% | 14% |
| Marsh & McLennan Companies | US | 69,538 | 12.7x | 11.8x | 28% | 5% |
| Willis Towers Watson | UK | 22,644 | 11.8x | 10.7x | 28% | 5% |
| Acquisitive retail consolidators | ||||||
| Arthur J. Gallagher & Co. | US | 51,363 | 14.1x | 12.5x | 32% | 9% |
| Brown & Brown, Inc. | US | 17,860 | 12.0x | 11.2x | 35% | 5% |
| The Baldwin Insurance Group | US | 3,350 | 11.2x | 9.7x | 23% | 10% |
| Specialty distribution and growth platforms | ||||||
| Goosehead Insurance, Inc. (franchise platform) | US | 1,277 | 13.5x | 11.4x | 30% | 18% |
| Ryan Specialty Holdings (wholesale) | US | 8,547 | 8.0x | 7.2x | 31% | 8% |
| Average | 12.0x | 10.6x | 30% | 9% | ||
| Median | 12.4x | 11.0x | 31% | 8% | ||
Source: S&P Capital IQ market data as at 2 November 2026; Deal Ascent analysis. Consensus estimates.
Precedent transactions: what acquirers have paid
Large insurance broking acquisitions with disclosed financials have averaged 16.3x EV/LTM EBITDA over the past five years (median 15.9x), on EBITDA margins averaging 34%. Grouped by target, the five UK transactions cleared at a median of 17.0x, against 15.0x for the five US targets — led by EQT’s acquisition of a majority stake in specialty and reinsurance broker McGill and Partners at 20.0x, and Brown & Brown’s purchase of UK retail and MGA consolidator Global Risk Partners at 18.5x. Specialty capability and scarcity of scaled UK platforms both feed into that premium.
| Announced | Target | Acquirer | EV | EBITDA mgn | EV/LTM EBITDA |
|---|---|---|---|---|---|
| UK targets | |||||
| Sep 2026 | McGill and Partners (specialty and reinsurance broker; majority stake from Warburg Pincus) | EQT | $2.0bn | 40% | 20.0x |
| Dec 2024 | The Ardonagh Group (international broking platform; minority recapitalisation) | Stone Point Capital / ADIA | $14.0bn | 38% | 14.9x |
| May 2024 | Specialist Risk Group (specialty broker and MGA platform) | Warburg Pincus / Temasek | £1.0bn | 24% | 16.7x |
| Mar 2022 | Global Risk Partners (retail broking and MGA consolidator) | Brown & Brown | £1.5bn | 41% | 18.5x |
| Oct 2021 | Aston Lark (commercial and personal lines broker; from Goldman Sachs) | Howden Group | £0.7bn | 27% | 17.0x |
| US targets | |||||
| Aug 2026 | USI Insurance Services (middle-market retail broker; from KKR) | Aon plc | $17.0bn | 26% | 14.5x |
| Jun 2025 | Accession Risk Management Group (Risk Strategies and One80; retail and wholesale) | Brown & Brown | $9.8bn | 35% | 16.4x |
| Dec 2024 | AssuredPartners (middle-market retail broker; from GTCR and Apax) | Arthur J. Gallagher & Co. | $13.5bn | 32% | 14.3x |
| Sep 2024 | McGriff Insurance Services (retail broker) | Marsh McLennan | $7.8bn | 38% | 15.5x |
| Dec 2023 | NFP (middle-market risk, benefits and wealth broker) | Aon plc | $13.4bn | 41% | 15.0x |
| Average | 34% | 16.3x | |||
| Median | 36% | 15.9x | |||
Source: company disclosures; Deal Ascent analysis. EV in deal currency, rounded; dates are announcement dates.
These are scaled platforms, and the multiples do not transfer directly to smaller businesses. Buyers apply a discount of roughly 20–50% to companies with revenue below £50m, which places the typical multiple for a smaller broker at around 7x–13x depending on business model and financial profile — consistent with the indicative range above. Consideration for smaller transactions is almost never disclosed.
Recent UK transactions at the smaller end of the market
Activity among brokers of £1m–£10m EBITDA is continuous, and the pattern of recent deals reflects the market described above: consolidators buying specialist capability, Lloyd’s access and regional commercial books with strong retention.
| Announced | Target | Acquirer | Profile | Disclosed scale |
|---|---|---|---|---|
| Oct 2026 | Commercial Risks (UK) and Troon Underwriting | Clear Group | Wholesale specialist broker and MGA; Lloyd’s coverholder | n/d |
| Aug 2026 | Titan Insurance Services | Seventeen Group | Specialist commercial broker (real estate, construction, leisure), London | >£5m GWP |
| Jul 2026 | Kelvin Smith (Insurance Brokers) | Jensten Group | Commercial broker, Glasgow | c.£22m GWP |
| Apr 2026 | Pangea Insurance Brokers and Pangea Life | Clear Group | Commercial, personal lines and employee benefits, south coast | >£3m income |
| Jan 2026 | Polygon Insurance Brokers | Howden | Retail broker, Channel Islands | n/d |
| Apr 2025 | 1st UK Broking (BCM Acquisitions) | Brown & Brown Europe | Commercial motor and fleet specialist, Sunderland | n/d |
Source: Insurance Times, Insurance Age, Insurance Journal, Insurance Business, company announcements. Consideration not disclosed in any of the transactions shown; n/d = not disclosed.
To compare broker multiples with more than 50 other sectors, see our UK valuation multiples by sector, updated monthly with EV/EBITDA medians from over 1,000 listed companies. Thinking of selling? Our guide to selling your business explains the process, timings and fees.
Who is buying UK insurance brokers
Four groups of acquirers are active, and each looks for something different. UK consolidators run buy-and-build programmes for regional commercial books with £1m–£10m of EBITDA, often offering rollover equity alongside deferred consideration. International and US brokers target established specialist books and MGAs, typically from £2m of EBITDA, and more often offer clean cash exits followed by full integration. Insurers and risk carriers buy distribution to protect underwriting flow and scheme channels. Private equity backs scale platforms, typically from £5m of EBITDA, or buys them in secondary transactions.
UK consolidators
Active buy-and-build programmes for regional commercial books (£1m–£10m EBITDA); rollover equity alongside deferred consideration is common
- JMG Group

- Clear Group

- Howden

- The Broker Investment Group

- Jensten

- Specialist Risk Group

- Ardonagh

- Partners&

- Seventeen Group

- PIB Group

- Lansdowne Woodward

- Stubben Edge

- Adler

- MBP

- MovoMovo
- Alan Boswell Group

International brokers and US acquirers
Target established specialist books and MGAs (£2m+ EBITDA); clean cash exits, then full operational and IT integration into national hubs
- Brown & Brown

- Acrisure

- Gallagher

- Aon / NFP

- Verlingue

- AUB Group

- Odealim

- DOXA

- Hagerty

- Miller

- Liberty

- NormanMax

- SIGSIG
- Santévet

- Optio

- Principal

Insurers and risk carriers
Buying distribution to protect underwriting flow and scheme channels
- Admiral

- Zurich

- Tokio Marine

- Markel

- ANV

- Intact

- White Mountains

- Bishop Street

- Aquiline

- Benefact Group

- ATC

- K2

- Ripe

- SaturnSaturn
- Marco

- Servca

Institutional capital and mid-market private equity
Backing scale platforms (£5m+ EBITDA) or secondary buyouts
- EQT

- Cinven

- Goldman Sachs

- Stone Point Capital

- Apax

- Bain Capital

- GTCR

- Warburg Pincus

- Temasek

- General Atlantic

- Synova

- Livingbridge

- Inflexion

- IK Partners

- FTV Capital

- Preservation CapitalPreservation Capital
Source: company announcements; Insurance Age, Insurance Times; MarshBerry; Deal Ascent analysis of 463 UK insurance distribution transactions, 2022 to October 2026. Logos are trademarks of their respective owners and are shown to identify active acquirers only; no relationship with Deal Ascent is implied.
How a broker sale runs, including FCA change in control

A structured sale of an insurance broker typically takes around six months from preparation to completion. The final stage is regulatory: the acquirer must obtain FCA approval for the change in control before completion, and that assessment period sits on the critical path.
| Phase | Weeks | Key activities |
|---|---|---|
| Pre-launch: preparation and issue spotting | 1–4 | Normalise historical EBITDA to pro-forma adjusted EBITDA; audit client money trusts (CASS 5); calculate the regulatory capital surplus; build the virtual data room; draft the teaser and information memorandum; build a five-year financial model |
| Marketing: outreach and indicative offers | 5–8 | Execute NDAs; distribute the teaser; release the information memorandum and financial model to approved acquirers; manage initial Q&A; receive indicative offers |
| Diligence: data room and final offers | 9–13 | Open the full data room; host presentations with qualified bidders; create pricing tension between trade consolidators and private equity; receive final offers and negotiate heads of terms |
| Structuring: confirmatory diligence and SPA exchange | 14–16 | Buyer completes financial, legal and regulatory diligence; negotiate the closing mechanism (locked box or completion accounts), warranties, and any earn-out and deferred payment definitions; exchange contracts conditional on FCA approval |
| Regulatory: FCA approval and completion | 17–24+ | Buyer submits the Section 178 change in control notice, supported by the seller; FCA assessment of up to 60 working days from a complete notice; complete the CASS reconciliation and funds flow; release completion consideration |
Indicative timetable. The FCA assessment period under the Financial Services and Markets Act 2000 runs for up to 60 working days from receipt of a complete notice and can be paused while the FCA requests further information.
From headline price to net proceeds
Most owners of insurance brokers first engage with the market through an unsolicited approach from a single buyer. In that position the buyer sets the price, the timetable and the structure; there is no evidence of what the business is worth to anyone else; diligence tends to run long; and terms are conceded one at a time with nothing to compare them against. In a structured process, credible buyers bid on the same information to the same deadline, price is tested against the market rather than asserted, and earn-out, deferred terms and warranties move under competitive pressure. For a fuller walk-through of the bridges from enterprise value to cash, see What Is My Business Worth?
One buyer
- The buyer sets price, timetable and structure
- No evidence of what the business is worth to anyone else
- Diligence runs long, and momentum sits with the buyer
- Terms are conceded one at a time, with nothing to compare
Several buyers in a structured process
- Credible buyers bid to the same information and the same date
- Price is tested against the market rather than asserted
- Pace and structure follow the seller’s timetable
- Earn-out, deferred terms and warranties move under pressure
The headline price is also only the first of three numbers. Enterprise value becomes equity value after net debt and client money adjustments; equity value becomes consideration received after deferred and earn-out elements; and consideration becomes net proceeds after tax. Each bridge turns on definitions negotiated in the sale and purchase agreement. In insurance broking, earn-outs are usually written on renewal retention, so the measurement basis — and how much control the seller retains over the book after completion — determines whether the earn-out is ever paid.
Illustrative; bar heights are not to scale.
Frequently asked questions
What EV/EBITDA multiple do UK insurance brokers sell for?
Deal Ascent’s indicative range for UK insurance brokers with £1m–£10m of EBITDA is 7x to 13x EV/EBITDA. Generalist local brokers sit at around 7–8x, regional commercial brokers at 8–9x, niche specialists at 9–10x, scheme and affinity owners at 10–11x, delegated underwriting businesses at 11–12x, and multi-capacity MGAs and Lloyd’s coverholders at 12–13x and above.
Why do specialist brokers and MGAs achieve higher multiples than generalist brokers?
Because a buyer is acquiring something harder to replicate. A generalist broker offers a renewal list, while a specialist broker offers technical depth in defined niches, and an MGA or Lloyd’s coverholder offers delegated authority, capacity relationships and loss data. In the UK, specialty and niche brokers accounted for 28% of broker deal volume but 85% of deal value.
Why do smaller brokers sell at lower multiples than the large broker acquisitions?
Large disclosed broker acquisitions have averaged 16.3x EV/LTM EBITDA, but buyers typically apply a 20–50% discount to companies with revenue below £50m, reflecting owner dependence, producer concentration, scale and integration risk. That places the typical multiple for a smaller UK broker at around 7x to 13x.
How long does it take to sell an insurance broker, including FCA approval?
A structured sale of a UK insurance broker typically takes around six months. The FCA change in control assessment runs for up to 60 working days from receipt of a complete Section 178 notice and can be paused while the FCA requests further information, so it usually determines the completion date.
Who buys UK insurance brokers?
Four groups are active: UK consolidators running buy-and-build programmes for regional commercial books; international and US brokers targeting established specialist books and MGAs; insurers buying distribution to protect underwriting flow; and private equity backing scale platforms, typically from £5m of EBITDA.
How are earn-outs structured in insurance broker sales?
Earn-outs in insurance broking are usually linked to renewal retention after completion. The measurement basis, the definitions agreed in the sale and purchase agreement, and the degree of control the seller retains over the book after completion determine how much of the earn-out is ultimately paid.
Where does a broker sit on the ladder?
Deal Ascent advises owners of UK insurance brokers on sale processes, from valuation and preparation through FCA change in control to completion. For owners weighing a sale, an approach or succession, we can benchmark where a business sits within the range and how buyers are likely to value it.
This note is intended for information purposes only and does not constitute financial, investment, tax or legal advice. Indicative valuation ranges reflect Deal Ascent’s view as at November 2026; listed multiples are based on consensus estimates as at 2 November 2026; precedent multiples are based on public disclosures. Private-company outcomes depend on the specific financial profile, retention, growth and process, and will differ. Deal Ascent is an appointed representative and is authorised and regulated in the conduct of relevant activities. Specific professional advice should be sought before making any business or financial decision.